NIKE: MISSION RISE
In 2014, NIKE launched "RISE" to help young players in Greater China realize their potential.
Ten years later, "RISE 2025" returns with a "moonshot" ambition,
creating an alternative path for passionate, aspiring players
to reach the professional stage and become world-class athletes.
More than a three-month summer camp, it's an initiative to conquer world-class thresholds.
Participants face professional training, tests from NBA stars and elite coaches,
and competition against high-caliber domestic and international teams for a spot in The Rising 10
—an elite squad embodying a new hope for the future of basketball in Greater China.
This return is a mission to elevate Greater China players to the highest level of basketball.
MISSION RISE is a challenge to the world.
Episode 1: Talent and Desire
Talent doesn't define a player's ultimate reach. To make a name for yourself, first ask yourself: How strong is your desire?
Episode 2: Becoming One
From all over China, each of them is unique; to become a team, they must first learn to advance together through adversity.
Episode 3: The Taste of Creativity
Cultivating creativity on the court is like slow-cooking soup. The flavor depends entirely on what you put in.
Episode 4: The Crossroads of Future
The future has no standard map; you only need to walk the path beneath your feet well.
Episode 5: The Professional Way
The closer you get to the dream, the harsher reality becomes. At this moment, the only choice is to confront your beliefs.
